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Diageo CEO Considers Selling Chinese Assets Amid Decline

1/13/2026

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Summary

Story summary

Diageo's new CEO, Dave Lewis, is considering selling the company's Chinese assets to streamline operations.
The company is working with Goldman Sachs and UBS to gauge Chinese buyers' interest.
Diageo's stake in Sichuan Swellfun, which distributes Baiju, has fallen 14% over the past year.
Tariffs, high debt, and shifting consumer preferences contribute to a China sales decline.

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Story summary

Diageo's new CEO, Dave Lewis, is considering selling the company's Chinese assets to streamline operations.
The company is working with Goldman Sachs and UBS to gauge Chinese buyers' interest.
Diageo's stake in Sichuan Swellfun, which distributes Baiju, has fallen 14% over the past year.
Tariffs, high debt, and shifting consumer preferences contribute to a China sales decline.