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T-Mobile and Samsung Unveil Hologram Displays in Stores

1/13/2026

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Story summary
  • T-Mobile and Samsung are testing hologram displays in select U.S. stores, including New York City and Seattle, to enhance the Galaxy shopping experience.
  • The displays show a 3D view of the Galaxy Z Fold 7 and Galaxy Watch 8.
  • T-Mobile Advertising Solutions integrates holograms into its retail media network, which spans over 10,000 locations.
  • Research shows holograms capture ten times more attention and boost engagement by 66% versus traditional displays.