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Story summary
- The British Broadcasting Corporation (BBC) will retain Wimbledon broadcasting rights.
- The All England Lawn Tennis Club demands significant changes to coverage as discussions for a post-2027 Wimbledon deal begin.
- The All England Lawn Tennis Club notes the current presentation is stale compared with Sky Sports and TNT Sports.
- The BBC must present a compelling plan to modernize coverage while preserving Wimbledon’s traditional appeal.
