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SoFi Stadium Prepares for World Cup, Super Bowl, Olympics

1/14/2026

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SoFi Stadium Hosts Events

SoFi Stadium will host the World Cup, the Super Bowl, and the 2028 Olympics over the next three years, prompting seating removals and hybrid grass installations.
The 2028 Olympics will feature over 11,000 athletes across 51 sports, with ticket registration opening on January 14 and the opening ceremony at SoFi Stadium and the LA Memorial Coliseum.
Ticket prices will start at $28, with local residents receiving early access.

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Rothenberg Revives Soccer

Alan Rothenberg, a U.S. soccer executive, guided the 1994 FIFA World Cup, which set attendance records and generated over $50 million for U.S. Soccer.
His innovations, such as fan fests and musical performances, transformed the World Cup into a global spectacle.
He continues to propose changes, including a single-elimination format.
At 86, he remains active in the community and plans to attend the upcoming World Cup.

History

Historical Context

The 1994 FIFA World Cup, hosted by the United States from June 17 to July 17, marked a turning point for soccer in the country, generating over $50 million for U.S. Soccer. With record attendance of 3.5 million, it laid the foundation for future events, including the 2028 Olympics in Los Angeles, and transformed how major sporting events are organized in the U.S.

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SoFi Stadium Hosts Events

SoFi Stadium will host the World Cup, the Super Bowl, and the 2028 Olympics over the next three years, prompting seating removals and hybrid grass installations.
The 2028 Olympics will feature over 11,000 athletes across 51 sports, with ticket registration opening on January 14 and the opening ceremony at SoFi Stadium and the LA Memorial Coliseum.
Ticket prices will start at $28, with local residents receiving early access.

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