Story perspectives

Cybertruck Sales Plummet 68% Amid Quality Issues

1/14/2026

24 2

Summary

Story summary

Tesla's Cybertruck sales fell to 20,237 units in 2025, marking a 68% decline in the last quarter and significantly below Elon Musk's target of 250,000 annual sales.
The Cybertruck has encountered quality issues, including multiple recalls, and its distinctive design has resulted in vandalism against owners.
Despite efforts to increase sales, such as introducing a cheaper version and SpaceX purchasing over 1,000 units, the program operates at only 10% of its planned capacity.
Tesla's overall vehicle sales also decreased in 2025, facing competition from rivals like Ford, which outsold the Cybertruck with its F-150 Lightning before canceling the model.

1 of 1

Story summary

Tesla's Cybertruck sales fell to 20,237 units in 2025, marking a 68% decline in the last quarter and significantly below Elon Musk's target of 250,000 annual sales.
The Cybertruck has encountered quality issues, including multiple recalls, and its distinctive design has resulted in vandalism against owners.
Despite efforts to increase sales, such as introducing a cheaper version and SpaceX purchasing over 1,000 units, the program operates at only 10% of its planned capacity.
Tesla's overall vehicle sales also decreased in 2025, facing competition from rivals like Ford, which outsold the Cybertruck with its F-150 Lightning before canceling the model.