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Sunbelt Cities Slash Rents Amid Construction Surge

1/14/2026

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Summary

Story summary

Sunbelt cities including Phoenix, Austin, and Dallas are seeing significant rent discounts due to new apartment construction and weaker demand.
In Phoenix, more than 54% of rentals offer at least one month of free rent.
Landlords are offering incentives such as gift cards and free moving services to attract tenants.
Analysts forecast that pricing power will shift back to landlords within 18 months as competition stabilizes.

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Story summary

Sunbelt cities including Phoenix, Austin, and Dallas are seeing significant rent discounts due to new apartment construction and weaker demand.
In Phoenix, more than 54% of rentals offer at least one month of free rent.
Landlords are offering incentives such as gift cards and free moving services to attract tenants.
Analysts forecast that pricing power will shift back to landlords within 18 months as competition stabilizes.