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ElektraFi to Rebrand Zirkel, Expand Internet in Colorado

1/14/2026

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Summary

Story summary

ElektraFi will rebrand Zirkel Wireless as ElektraFi this spring after its July 2024 acquisition to expand high-speed internet in Steamboat Springs and Northwest Colorado.
Ryan Jenkins, founder of ElektraFi, started the company in 2018 to provide rural high-speed internet and led Zirkel's acquisition to boost service.
ElektraFi uses redundant network paths to maintain service during outages.
The company reports a Net Promoter Score of 35, indicating strong loyalty, despite occasional interruptions.

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Story summary

ElektraFi will rebrand Zirkel Wireless as ElektraFi this spring after its July 2024 acquisition to expand high-speed internet in Steamboat Springs and Northwest Colorado.
Ryan Jenkins, founder of ElektraFi, started the company in 2018 to provide rural high-speed internet and led Zirkel's acquisition to boost service.
ElektraFi uses redundant network paths to maintain service during outages.
The company reports a Net Promoter Score of 35, indicating strong loyalty, despite occasional interruptions.