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Meghan Markle's Brand Launches Sold-Out Bookmark and Gift Set

1/14/2026

37 6 Full Breakdown

Summary

Markle Launches Gift Set

Meghan Markle's lifestyle brand, As Ever, released a limited-edition leather bookmark and a 'Moment to Unwind' gift set.
The bookmark, priced at $18 and handmade in the United Kingdom from sustainably sourced leather, features 'Fell asleep here' and has sold out in under 30 minutes.
The Moment to Unwind gift set retails at $64 and includes the bookmark, peppermint tea, and sage honey, amid brand transition and Archewell Foundation rebranding.

Summary

Markle Launches Products

Meghan Markle, the Duchess of Sussex, launched As Ever's first 2026 products, including a limited-edition bookmark, which sold out within an hour of its 5pm launch.
A website glitch revealed high inventory levels for various products, signaling strong early demand.
Sources indicate the Signature Fruit Spread Box could generate around £26.7 million in revenue.
As Ever has implemented purchase limits to address the glitch.

History

Historical Context

Meghan Markle launched her lifestyle brand, As Ever, in April 2025, following a soft launch in March. Despite facing scrutiny, the brand's initial products, including a limited-edition strawberry jam, sold out within minutes, reflecting a growing trend of celebrity brands like Gwyneth Paltrow's Goop. This success highlights the increasing consumer demand for authenticity and sustainability in lifestyle products.

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Markle Launches Gift Set

Meghan Markle's lifestyle brand, As Ever, released a limited-edition leather bookmark and a 'Moment to Unwind' gift set.
The bookmark, priced at $18 and handmade in the United Kingdom from sustainably sourced leather, features 'Fell asleep here' and has sold out in under 30 minutes.
The Moment to Unwind gift set retails at $64 and includes the bookmark, peppermint tea, and sage honey, amid brand transition and Archewell Foundation rebranding.

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