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Dubai's Chewy Cookie Craze Takes South Korea by Storm

1/14/2026

35 4 Full Breakdown

Summary

Story summary

A Dubai-origin dessert trend, the chewy cookie, has captivated South Korea.
Shops have sold out quickly as demand surged.
The trend began last September after K-pop star Jang Won-young shared a photo of the cookie on Instagram.
Prices for pistachios and other key ingredients have surged due to high demand.
Some stores have limited purchases.

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Story summary

A Dubai-origin dessert trend, the chewy cookie, has captivated South Korea.
Shops have sold out quickly as demand surged.
The trend began last September after K-pop star Jang Won-young shared a photo of the cookie on Instagram.
Prices for pistachios and other key ingredients have surged due to high demand.
Some stores have limited purchases.