Story perspectives

Coca-Cola Reshuffles Leadership for Digital Transformation

1/14/2026

Summary

Story summary

Coca-Cola is reshuffling leadership to accelerate digital transformation and operational agility.
On March 31, Manolo Arroyo of Coca-Cola will become chief marketing and customer commercial officer.
Sedef Salingan Sahin of Coca-Cola has been named the first chief digital officer.
Sanket Ray of Coca-Cola will lead Emerging Large Markets, overseeing significant markets in Asia.
CEO Henrique Braun of Coca-Cola emphasizes better consumer understanding to improve decision-making across the organization.

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Story summary

Coca-Cola is reshuffling leadership to accelerate digital transformation and operational agility.
On March 31, Manolo Arroyo of Coca-Cola will become chief marketing and customer commercial officer.
Sedef Salingan Sahin of Coca-Cola has been named the first chief digital officer.
Sanket Ray of Coca-Cola will lead Emerging Large Markets, overseeing significant markets in Asia.
CEO Henrique Braun of Coca-Cola emphasizes better consumer understanding to improve decision-making across the organization.