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Diageo Raises Beer Prices, Threatening Rural Pubs' Survival

1/15/2026

36 8 Full Breakdown

Summary

Story summary

Diageo plans price increases for Guinness and other draught beers to take effect on February 2.
The pint price will rise by €0.07, with consumer costs likely up by about €0.20.
The Vintners’ Federation of Ireland warns the hikes threaten rural pubs already struggling with high costs and declining footfall.
Pat Crotty, the VFI chief executive, says pubs cannot absorb more increases without closures and urges supplier support.

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Story summary

Diageo plans price increases for Guinness and other draught beers to take effect on February 2.
The pint price will rise by €0.07, with consumer costs likely up by about €0.20.
The Vintners’ Federation of Ireland warns the hikes threaten rural pubs already struggling with high costs and declining footfall.
Pat Crotty, the VFI chief executive, says pubs cannot absorb more increases without closures and urges supplier support.