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Playtika Cuts 500 Jobs in Shift to AI Efficiency

1/15/2026

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Story summary
  • Robert Antokol, CEO of Playtika, announced on January 14, 2026 that the company will lay off about 500 employees, or 15%.
  • The layoffs reflect a shift toward leaner operations, away from broad growth to smaller teams using artificial intelligence (AI) and automation to boost efficiency and support new game development.
  • Playtika, founded in Israel and known for mobile games, faces industry challenges as its market value has fallen since 2021.