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FIFA Names TikTok Preferred Platform for 2026 World Cup

1/15/2026

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Summary

Story summary

FIFA designated TikTok as the first-ever Preferred Platform for the FIFA World Cup 2026.
The partnership aims to boost coverage and fan engagement via original content and live-streaming.
It runs through 2026 and builds on the FIFA Women’s World Cup 2023, which drew tens of billions of views.
TikTok Global Head of Content James Stafford highlighted engaging younger audiences and driving viewership as part of TikTok's role.

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Story summary

FIFA designated TikTok as the first-ever Preferred Platform for the FIFA World Cup 2026.
The partnership aims to boost coverage and fan engagement via original content and live-streaming.
It runs through 2026 and builds on the FIFA Women’s World Cup 2023, which drew tens of billions of views.
TikTok Global Head of Content James Stafford highlighted engaging younger audiences and driving viewership as part of TikTok's role.