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PureGym Launches Controversial Phone Entry System in NY/NJ

1/15/2026

44 8 Full Breakdown

Summary

Story summary

PureGym has introduced a new entry system at its New York and New Jersey gyms, requiring members to enter via a narrow plastic pod by tapping their phones.
The system, already used in Europe, has caused confusion and complaints among some members.
Clive Chesser, PureGym CEO, said the doors ensure only members access the gym.
PureGym offers key fobs as an alternative entry for those whose phones die.

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Story summary

PureGym has introduced a new entry system at its New York and New Jersey gyms, requiring members to enter via a narrow plastic pod by tapping their phones.
The system, already used in Europe, has caused confusion and complaints among some members.
Clive Chesser, PureGym CEO, said the doors ensure only members access the gym.
PureGym offers key fobs as an alternative entry for those whose phones die.