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Story perspectives

Hemp Industry Faces Crisis as New THC Rules Loom

1/15/2026

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Story summary
  • The definition of hemp will change, beginning in November, banning products with more than 0.3% THC.
  • U.S. Senator Mitch McConnell (R-Ky.) warns the policy could eliminate all hemp products.
  • Chad Rosen of Victory Hemp argues the rule mainly affects intoxicating products.
  • Bipartisan efforts seek to delay implementation to give farmers more time to adapt.
  • Some industry members fear consumers may return to unregulated markets as planting season approaches.