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Amazon Upgrades Prime to Alexa+; Users Unhappy

1/15/2026

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Summary

Story summary

Amazon has automatically upgraded Prime members to Alexa+, an AI version designed to compete with ChatGPT and Google Gemini.
Reddit users express unhappiness with the upgrade, citing lack of consent, missing functionalities, slow response times, and excessive ads.
Users can revert to the old Alexa by saying "Alexa, exit Alexa+".
Amazon says Alexa+ is the future of its AI offerings, with a broader US rollout planned.

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Story summary

Amazon has automatically upgraded Prime members to Alexa+, an AI version designed to compete with ChatGPT and Google Gemini.
Reddit users express unhappiness with the upgrade, citing lack of consent, missing functionalities, slow response times, and excessive ads.
Users can revert to the old Alexa by saying "Alexa, exit Alexa+".
Amazon says Alexa+ is the future of its AI offerings, with a broader US rollout planned.