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Bryson DeChambeau Partners with Kalshi Amid Golf Growth

1/15/2026

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Summary

Story summary

Bryson DeChambeau became the first athlete to partner with Kalshi, including a TV ad, social promotions, and event markets.
Kalshi reported $456 million in golf trading volume in 2025.
DeChambeau's LIV Golf contract expires after the 2026 season, and he has not re-signed.
Kalshi is expanding with CNN and the NHL while facing regulatory and consumer challenges as it grows.

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Story summary

Bryson DeChambeau became the first athlete to partner with Kalshi, including a TV ad, social promotions, and event markets.
Kalshi reported $456 million in golf trading volume in 2025.
DeChambeau's LIV Golf contract expires after the 2026 season, and he has not re-signed.
Kalshi is expanding with CNN and the NHL while facing regulatory and consumer challenges as it grows.