Smosh Signs with WME to Expand Digital and Live Entertainment Ventures

Smosh, recognized as the internet's largest sketch-comedy troupe, has signed with the William Morris Endeavor (WME) for comprehensive representation. Founded in 2005 by Anthony Padilla and Ian Hecox, Smosh has been a trailblazer in creator-driven entertainment. Following a split between the founders in 2017, the brand was sold in 2019 to Rhett & Link's Mythical Entertainment. In 2023, Padilla and Hecox regained control of Smosh, while Mythical retained a minority stake.

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WME aims to enhance Smosh's digital presence, expand its live touring operations, and facilitate its transition into scripted and unscripted television and film. Previously, Smosh was represented by A3 Artists Agency, which was acquired by Gersh in 2024. With over 75 million followers across various social platforms and more than 18 billion views on YouTube, Smosh produces a diverse range of content, including scripted and unscripted videos, podcasts, and interactive live experiences.

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Alessandra Catanese, CEO of Smosh, expressed enthusiasm about the partnership, stating, “Coming off the heels of our 20th year shaping media and comedy, Smosh is growing at an exciting rate through the creation of new, expanded forms of entertainment. WME is the perfect partner to help take us to the next level in best connecting our content with audiences — whether they be fans of Smosh or pure comedy.”

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Smosh's immediate plans include a livestreaming improv comedy show titled “Smosh Hospital,” scheduled for January 16. This event will be a ticketed, 90-minute fully improvised parody of scripted medical-drama television shows, showcasing Smosh's commitment to innovative entertainment formats.

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While the partnership with WME is largely viewed positively, some industry observers express skepticism regarding the potential commercialization of Smosh's content. Critics argue that as Smosh expands into traditional media, it may lose the unique, creator-driven essence that initially attracted its audience.

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There are no significant conflicting reports regarding the partnership or its implications. However, details on the specific terms of the agreement between Smosh and WME remain undisclosed, leaving some questions about the strategic direction and financial arrangements of the collaboration.

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• “WME is the perfect partner to help take us to the next level in best connecting our content with audiences — whether they be fans of Smosh or pure comedy.” — Alessandra Catanese, CEO of Smosh.

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