Story perspectives

Business Owner Battles Scams Amid Rising Online Fraud

1/15/2026

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Summary

Story summary

Deanna Newman, owner of C'est La Vie, faced impersonation scams where fake sites used her business name, causing customer confusion and poor reviews.
Experts recommend verifying business details, checking third-party reviews, and researching domain registrations to avoid scams.
Many fraudulent sites exploit emotional narratives, such as family hardships, to lure buyers.
A Pew Research survey found 36% of Americans did not receive refunds for undelivered or counterfeit items.

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Story summary

Deanna Newman, owner of C'est La Vie, faced impersonation scams where fake sites used her business name, causing customer confusion and poor reviews.
Experts recommend verifying business details, checking third-party reviews, and researching domain registrations to avoid scams.
Many fraudulent sites exploit emotional narratives, such as family hardships, to lure buyers.
A Pew Research survey found 36% of Americans did not receive refunds for undelivered or counterfeit items.