Back to today’s briefing

Story perspectives

Golden Globes 2026: Social Media Soars Amid TV Decline

1/16/2026

46 10

Summary

Story summary

The 2026 Golden Globes saw higher social media engagement despite lower traditional TV ratings, totaling $146.48 million.
Chanel led with $12 million MIV, driven largely by Selena Gomez and Ayo Edebiri.
Women on the red carpet posted $27.6 million MIV, compared with $9.6 million for men.
Bulgari topped jewelry with $9.1 million MIV, and Christian Louboutin led accessories ahead of the Grammy Awards on February 1, 2026.

1 of 1

Story summary

The 2026 Golden Globes saw higher social media engagement despite lower traditional TV ratings, totaling $146.48 million.
Chanel led with $12 million MIV, driven largely by Selena Gomez and Ayo Edebiri.
Women on the red carpet posted $27.6 million MIV, compared with $9.6 million for men.
Bulgari topped jewelry with $9.1 million MIV, and Christian Louboutin led accessories ahead of the Grammy Awards on February 1, 2026.