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Cloudflare Acquires Human Native to Empower Content Creators

1/16/2026

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Summary

Story summary

Cloudflare announced it is acquiring Human Native, an AI data marketplace, to improve transactions between content creators and AI developers.
The move aims to empower creators with control over their work and establish a transparent economic model for AI content usage.
Cloudflare CEO Matthew Prince said the deal will promote fair compensation for creators.
Human Native was founded in 2024.
The terms of the deal were not disclosed.

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Story summary

Cloudflare announced it is acquiring Human Native, an AI data marketplace, to improve transactions between content creators and AI developers.
The move aims to empower creators with control over their work and establish a transparent economic model for AI content usage.
Cloudflare CEO Matthew Prince said the deal will promote fair compensation for creators.
Human Native was founded in 2024.
The terms of the deal were not disclosed.