Story perspectives
ATP and Infosys Extend Partnership to Revolutionize Fan Engagement
1/16/2026
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Story summary
- The Association of Tennis Professionals (ATP) and Infosys extended their digital innovation partnership through 2028, a collaboration started in 2015.
- The partnership aims to transform fan engagement via data and AI.
- A key feature is Ally, an AI chatbot that gives fans access to match statistics, tournament details, and player comparisons.
- The initiative emphasizes interactive tennis while applying content filtering and privacy safeguards.
