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Gen Z Turns to Social Media for Investing Insights

1/16/2026

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Story summary
  • Gen Z increasingly uses social media for investing, with 55% citing it as a primary entry point.
  • Influencers Vivian Tu and Rebecca Ma attract millions by making finance relatable and entertaining.
  • A World Economic Forum survey shows financial independence is a top priority for Gen Z.
  • Nearly half of Gen Z investors consult AI for guidance, signaling a move toward higher-risk assets such as cryptocurrency.