Story perspectives
ICE's $100 Million Recruitment Sparks Controversy and Protests
1/17/2026
1 of 2
Story summary
- ICE faces criticism that its recruitment strategy aligns with far-right ideologies.
- ICE plans a $100 million 'wartime recruitment' effort targeting people with gun culture and military interests, using geofencing at events such as NASCAR and UFC.
- Controversial recruitment ads reference white nationalist slogans, raising concerns about the administration under U.S. President Donald Trump.
- Public disapproval grew after the fatal shooting of Renee Good by an ICE officer, and protests intensified.
1 / 2
