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Porsche Sales Plunge 10% Amidst Market Challenges

1/17/2026

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Story summary
  • Porsche AG reported a 10% decline in vehicle sales for 2025, delivering 279,449 units.
  • China sales fell 26% due to intense competition and an economic slowdown.
  • In Europe, sales decreased due to supply gaps caused by new EU cybersecurity regulations affecting combustion-engine models.
  • Porsche projects an operating profit loss of up to €1.8 billion due to its electrification pivot.
  • Michael Leiters is Porsche's new CEO.