Story perspectives

Beyond Meat Launches Sparkling Protein Drinks for Wellness

1/17/2026

Summary

Story summary

Beyond Meat launched Beyond Immerse, a line of sparkling protein beverages sold exclusively through Beyond Test Kitchen.
Drinks come in Peach Mango, Lemon Lime, and Orange Tangerine, with 10- or 20-gram protein options.
Each 12-ounce can provides 7 grams of fiber, antioxidants, and electrolytes.
CEO Ethan Brown says the drink supports muscle health, gut balance, and immune function, amid a growing protein-beverage trend despite plant-based meat challenges.

History

Historical Context

Beyond Meat, founded by Ethan Brown in 2009, has evolved alongside the health movement that began in the 1970s. The launch of its protein beverage line, Beyond Immerse, in 2023 reflects a growing consumer preference for protein-rich, plant-based options. This trend gained momentum after the 2000s, highlighting a significant shift towards healthier dietary choices amid challenges in the meat alternative market.

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Story summary

Beyond Meat launched Beyond Immerse, a line of sparkling protein beverages sold exclusively through Beyond Test Kitchen.
Drinks come in Peach Mango, Lemon Lime, and Orange Tangerine, with 10- or 20-gram protein options.
Each 12-ounce can provides 7 grams of fiber, antioxidants, and electrolytes.
CEO Ethan Brown says the drink supports muscle health, gut balance, and immune function, amid a growing protein-beverage trend despite plant-based meat challenges.

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