Story perspectives

Wildhack Urges NCAA to Restructure College Football Revenue

1/17/2026

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Summary

Story summary

John Wildhack, Syracuse University Athletic Director, calls for collective bargaining with athletes, a restructured football calendar, and consolidated TV rights.
He says the NCAA must act now to fix the transfer portal and revenue gaps created by recent legal changes.
A unified approach to TV rights could boost revenue for programs across college football.
Wildhack cites strong bowl game and College Football Playoff ratings as support for shared gains.

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Story summary

John Wildhack, Syracuse University Athletic Director, calls for collective bargaining with athletes, a restructured football calendar, and consolidated TV rights.
He says the NCAA must act now to fix the transfer portal and revenue gaps created by recent legal changes.
A unified approach to TV rights could boost revenue for programs across college football.
Wildhack cites strong bowl game and College Football Playoff ratings as support for shared gains.