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Winter Coats for Dogs: Luxury Trends Surge in Britain

1/17/2026

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Summary

Story summary

Dressing dogs in winter coats is rising in Britain, driven by colder weather and social media influence.
Luxury pet brands like Pawelier report high demand for puffer jackets and trench coats.
Veterinary expert Julian Hoad notes coat necessity varies by breed, with thin-skinned dogs like greyhounds potentially needing protection.
The UK now has 13 million dogs, reflecting a shift in ownership trends among younger generations.

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Story summary

Dressing dogs in winter coats is rising in Britain, driven by colder weather and social media influence.
Luxury pet brands like Pawelier report high demand for puffer jackets and trench coats.
Veterinary expert Julian Hoad notes coat necessity varies by breed, with thin-skinned dogs like greyhounds potentially needing protection.
The UK now has 13 million dogs, reflecting a shift in ownership trends among younger generations.