Apple Reopens Sainte-Catherine Store in Montreal

Apple has officially reopened its Sainte-Catherine store in Montreal on January 16, 2026, after relocating to a newly renovated historic building at the corner of Rue Saint-Catherine and Rue de la Montagne. This new location more than doubles the size of the previous store, which has now permanently closed. The reopening was marked by the attendance of Deirdre O'Brien, Apple’s Senior Vice President of Retail and People, who expressed excitement about the company's long-standing relationship with the Montreal community.

MacRumors

The new Apple Sainte-Catherine store features a design that integrates local architectural elements, including a façade made from historic Saint-Marc stone and local granite, along with copperwork restored by local artisans. The interior includes familiar Apple design elements, such as wooden tables at various heights to enhance accessibility, and wider access routes for wheelchair users. The store also includes dedicated areas for the Genius Bar and Apple Pickup, where customers can receive technical support and collect online orders.

MacRumors

To celebrate the grand opening, Apple hosted live iPad art demonstrations led by Montreal-based illustrator Catherine Potvin, who created custom illustrations for customers' retail bags. The event also offered complimentary tote bags and toques to the first visitors, coinciding with Montreal's cold winter temperatures, which were around -15ºC (5ºF) at the time.

AppleInsider

Deirdre O'Brien emphasized the importance of the Montreal community in Apple's history, stating, "For nearly 20 years, we've been proud to be part of the downtown Montreal community, whose spirit of creativity and innovation continues to inspire us." She highlighted the store as a destination for customers to experience Apple's innovative products and expert support.

9to5Mac

While the reopening has been largely celebrated, some critics have raised concerns about the impact of such large retail spaces on local businesses. The debate continues regarding the balance between large corporate presence and the support of smaller, independent shops in the area.

9to5Mac

There are no significant conflicting reports regarding the reopening of the Sainte-Catherine store. However, details about the exact timeline of the renovation process and the reasons for the delay in opening have not been extensively covered.

AppleInsider

Following the grand opening, Apple plans to continue engaging with the local community through events and initiatives that highlight local artists and innovation. The store is expected to serve as a hub for Apple enthusiasts and the broader Montreal community.

AppleInsider

• “We're incredibly excited to build on this long-standing relationship and create a destination where our customers can experience the very best of Apple, from our innovative products to the expert care and support of our amazing team.” — Deirdre O'Brien, Senior Vice President of Retail and People.

AppleInsider