Story perspectives

Age Divide: Young Brits Optimistic, Older Voters Dismayed

1/18/2026

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Summary

Story summary

UK consumer confidence shows an age divide: under-50 confidence has risen to levels unseen since the 2016 Brexit referendum.
Over-50 confidence has fallen toward levels seen during the era of Elizabeth Truss, former UK Prime Minister.
Analysts say the 2024 General Election may influence political sentiment and economic outlooks, with social media shaping perceptions among older voters expressing growing dissatisfaction.
Younger voters are more optimistic.

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Story summary

UK consumer confidence shows an age divide: under-50 confidence has risen to levels unseen since the 2016 Brexit referendum.
Over-50 confidence has fallen toward levels seen during the era of Elizabeth Truss, former UK Prime Minister.
Analysts say the 2024 General Election may influence political sentiment and economic outlooks, with social media shaping perceptions among older voters expressing growing dissatisfaction.
Younger voters are more optimistic.