Full Breakdown
Ticket Demand and Safety Advisory for Bears vs. Rams Playoff Game
1/18/2026, 2:10:53 AM
Overview of Ticket Demand Trends
The Chicago Bears are set to host the Los Angeles Rams in the NFC Divisional Round playoff game at Soldier Field, with ticket demand showing a notable decline compared to the previous week’s game against the Green Bay Packers. As of Friday, January 16, 2026, the cheapest ticket for the game is priced at over $400, a decrease from more than $500 earlier in the week. Despite the significance of the game, which offers a chance to advance to the NFC Championship and potentially the Super Bowl, the forecast of frigid temperatures and the nature of Los Angeles fans have contributed to this cooling market. Drew DeMoss, owner of Tickets First Class, noted that demand was affected by the outcome of the Philadelphia Eagles' playoff game, which had fans hoping for a different matchup.
Pricing Dynamics
The average ticket price on VividSeats dropped from $865 on Monday to $773 by Friday, while TickPick reported a decrease from $975 to $824 in the same timeframe. The get-in price also fell from $535 to $405. The highest transaction recorded was $2,660 for a premium seat, part of a four-pack totaling $10,640. In contrast, the average asking price on Mega Seats reached nearly $1,200, with a median price of about $985, making it the most expensive divisional round playoff game this weekend.
Factors Influencing Demand
Kyle Zorn, Content Director at TickPick, attributed the demand dynamics to a combination of playoff momentum and a season that has reset expectations for Bears fans. The Bears' recent comeback victory against the Packers has fueled local interest, but the expected cold weather poses a challenge for traveling Rams fans. Sean Burns from Mega Seats highlighted that the harsh conditions could deter Los Angeles fans from making the trip to Chicago, which may lead to a greater reliance on local Bears supporters for ticket sales.
Safety Advisory for Cold Weather
In light of the anticipated cold temperatures, the Chicago Bears have issued a safety advisory urging fans to prepare adequately for the game. With wind chills expected to be in the single digits, the team has implemented enhanced game day measures to ensure fan safety. The advisory includes recommendations to dress in layers, stay alert to changing conditions, and utilize warming centers located throughout the stadium. Additionally, the Office of Emergency Management and Communications has echoed these warnings, advising attendees to heed public safety instructions.
Conclusion
As the Bears prepare to face the Rams in what could be one of the coldest playoff games in franchise history, ticket demand reflects a complex interplay of local enthusiasm and weather-related challenges. While local fans are expected to drive sales, the cold may limit attendance from traveling supporters. The Bears' safety measures aim to ensure that fans can enjoy the game while prioritizing their well-being in extreme conditions.
