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McConaughey Fights AI Misuse with Trademark Applications

1/18/2026

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Summary

Story summary

Matthew McConaughey, the actor, filed eight trademark applications with the U.S. Patent and Trademark Office to protect his likeness and voice from AI misuse.
He seeks clear ownership and consent for any AI use of his image or voice.
Morgan Freeman, the actor, is among those warning that AI imitations could affect their income.
Legal experts say current protections are insufficient and call for stronger AI regulations.

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Story summary

Matthew McConaughey, the actor, filed eight trademark applications with the U.S. Patent and Trademark Office to protect his likeness and voice from AI misuse.
He seeks clear ownership and consent for any AI use of his image or voice.
Morgan Freeman, the actor, is among those warning that AI imitations could affect their income.
Legal experts say current protections are insufficient and call for stronger AI regulations.