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SEGA's Hasegawa Reveals Mario-Sonic Artwork Tension

1/18/2026

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Story summary
  • Ryoichi Hasegawa, a former SEGA producer, discussed the Nintendo–SEGA collaboration on Mario & Sonic at the Olympic Games.
  • He said Nintendo insisted Mario's foot be ahead of Sonic's in promotional artwork to protect intellectual property.
  • Hasegawa described the International Olympic Committee approval process as stressful.
  • He noted Nintendo's formal corporate culture contrasted with SEGA's more relaxed environment.