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AMD Pledges Affordable Radeon Cards Amid DRAM Shortage

1/18/2026

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Summary

Story summary

David McAfee, AMD Vice President, says AMD aims to keep Radeon graphics cards affordable despite a DRAM shortage.
He notes AMD works with suppliers to manage costs as Radeon RX 9000 series price rises 10% to 17%.
Retailers confirm a $10 increase per 8GB of memory, translating to roughly 3%–5% by model.
Experts warn the AI-driven shortage could last until 2028, prompting consumers to wait for prices to stabilize.

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Story summary

David McAfee, AMD Vice President, says AMD aims to keep Radeon graphics cards affordable despite a DRAM shortage.
He notes AMD works with suppliers to manage costs as Radeon RX 9000 series price rises 10% to 17%.
Retailers confirm a $10 increase per 8GB of memory, translating to roughly 3%–5% by model.
Experts warn the AI-driven shortage could last until 2028, prompting consumers to wait for prices to stabilize.