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Barry Manilow: From Jingles to Timeless Hits

1/18/2026

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Story summary
  • Barry Manilow began as a musical accompanist for piano bar singers.
  • He then started composing jingles for commercials.
  • His first major assignment was a Dodge ad.
  • In 1971, Manilow created a State Farm jingle for which he received $500.
  • The State Farm jingle remains in use today, with variations by different singers but the same melody.