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Costco Promotes Membership Deals Amid Sam's Club Competition

1/18/2026

38 3 Full Breakdown

Summary

Story summary

Costco Wholesale Corporation (Costco) offers a one-year Gold Star membership for $65 with a $20 digital Shop Card.
Costco Executive membership costs $130 and includes a $40 Shop Card.
Sam's Club offers a one-year membership for $20.
Costco emphasizes upgrading to Executive status, which accounts for a large portion of its sales, while both retailers highlight perks such as exclusive shopping hours and discounts on travel and auto services.

History

Historical Context

In 1993, Costco merged with Price Club, adopting a membership model that generated $16 billion in sales. This strategic shift, alongside competitors like Sam's Club, transformed consumer shopping habits by emphasizing exclusive benefits. As of 2024, membership fees accounted for 65.5% of Costco's net operating income, underscoring the ongoing significance of loyalty programs in retail.

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Story summary

Costco Wholesale Corporation (Costco) offers a one-year Gold Star membership for $65 with a $20 digital Shop Card.
Costco Executive membership costs $130 and includes a $40 Shop Card.
Sam's Club offers a one-year membership for $20.
Costco emphasizes upgrading to Executive status, which accounts for a large portion of its sales, while both retailers highlight perks such as exclusive shopping hours and discounts on travel and auto services.

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