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Veganism Declines as Meat Consumption Surges Amid Backlash

1/18/2026

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Summary

Story summary

Interest in veganism is declining, with fewer people identifying as vegan and meat consumption rising.
The trend is partly driven by backlash against perceived "woke" dietary practices, highlighted by a resurgence in meat sales and Health Secretary Robert F. Kennedy Jr.
Veganuary remains a time for vegans to celebrate new products.
Many vegan restaurants have closed, and sales of meat substitutes are down.

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Story summary

Interest in veganism is declining, with fewer people identifying as vegan and meat consumption rising.
The trend is partly driven by backlash against perceived "woke" dietary practices, highlighted by a resurgence in meat sales and Health Secretary Robert F. Kennedy Jr.
Veganuary remains a time for vegans to celebrate new products.
Many vegan restaurants have closed, and sales of meat substitutes are down.