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From Marketing to Farming: Aizat's Pineapple Journey

1/19/2026

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Summary

Story summary

Aizat Halim, 31-year-old from Kuala Lumpur, begins his day at 5am driving to his fruit farm in Janda Baik.
Despite earning a marketing degree, Halim chooses farming, a shift spurred by rising MD2 pineapple demand.
In 2020, Halim left a marketing internship to start a pineapple farm on family land.
Now Halim manages six hectares across Selangor, Kedah, and Pahang, growing pineapples, durian, mangosteen, and rambutan.

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Story summary

Aizat Halim, 31-year-old from Kuala Lumpur, begins his day at 5am driving to his fruit farm in Janda Baik.
Despite earning a marketing degree, Halim chooses farming, a shift spurred by rising MD2 pineapple demand.
In 2020, Halim left a marketing internship to start a pineapple farm on family land.
Now Halim manages six hectares across Selangor, Kedah, and Pahang, growing pineapples, durian, mangosteen, and rambutan.