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Epic's Free Game Boosts Blood West Sales 200%

1/19/2026

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Story summary
  • Blood West was offered for free on the Epic Games Store.
  • The giveaway coincided with a 200% increase in Steam sales.
  • Developer Dave Oshry said the free release served as marketing by driving visibility on competing platforms.
  • Epic's free-game strategy attracts users.
  • Players still prefer Steam for its superior user experience.