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Story summary
- Elon Musk's Starlink is emerging as a significant competitor in the UK broadband market, challenging BT.
- In 2025, BT's shares rose nearly 30% as rising broadband prices and poor service push consumers toward alternatives.
- Starlink began offering high-speed internet for £35 a month, undercutting BT's £40 service.
- Analysts remain skeptical about satellite broadband's mass appeal due to higher costs than fiber.
- BT must respond quickly to the shifting competitive landscape.
