Story perspectives

From Side Hustle to Success: Homefield Apparel Thrives

1/19/2026

Summary

Story summary

Connor Hitchcock and Christa Hitchcock co-founded Homefield Apparel from Indiana University apartment.
The venture began as a side hustle and grew to sell merchandise for over 200 universities.
Indiana football's transformation into a national title contender boosted Homefield's sales during the Big Ten championship and playoff appearances.
As Indiana prepares for the national championship game, the Hitchcocks express disbelief at their success and love for Indiana football.

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Story summary

Connor Hitchcock and Christa Hitchcock co-founded Homefield Apparel from Indiana University apartment.
The venture began as a side hustle and grew to sell merchandise for over 200 universities.
Indiana football's transformation into a national title contender boosted Homefield's sales during the Big Ten championship and playoff appearances.
As Indiana prepares for the national championship game, the Hitchcocks express disbelief at their success and love for Indiana football.