Back to today’s briefing

Story perspectives

Poland's Tourism Soars: 7% Growth, Kraków Ranks Best

1/19/2026

50 11

Summary

Story summary

Poland recorded a 7% rise in nights spent in accommodations in 2025, ranking second in the EU behind Malta.
Tourism accounted for 4% of Poland's GDP in 2025, well below the EU average of 10%, with a government goal of 9% by 2030.
Kraków was named the best city break in Europe, and the Wieliczka Salt Mine and Auschwitz drew record visitors.

1 of 1

Story summary

Poland recorded a 7% rise in nights spent in accommodations in 2025, ranking second in the EU behind Malta.
Tourism accounted for 4% of Poland's GDP in 2025, well below the EU average of 10%, with a government goal of 9% by 2030.
Kraków was named the best city break in Europe, and the Wieliczka Salt Mine and Auschwitz drew record visitors.