Threads Surpasses X in Daily Mobile Users Amid Controversy

Meta's Threads has reportedly surpassed Elon Musk's X in daily mobile users, according to data from market intelligence firm Similarweb. As of January 7, 2026, Threads boasts 141.5 million daily active users on iOS and Android, compared to X's 125 million. This milestone marks a significant shift in user engagement, as Threads has experienced consistent growth over the past several months, particularly since late October 2025. Despite this achievement, X maintains a stronger presence on the web, attracting approximately 145.4 million daily visitors compared to Threads' mere 8.5 million.

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The increase in Threads' mobile user base appears to be driven by several factors, including cross-promotions from Meta's larger platforms like Facebook and Instagram, which regularly advertise Threads to existing users. Additionally, Threads has introduced various new features such as interest-based communities, direct messaging, and long-form text, enhancing user engagement. Meta reported that Threads had over 400 million monthly active users as of August 2025, with 150 million daily active users noted in October.

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While Threads is gaining traction, X is currently embroiled in controversy due to its AI chatbot, Grok, which has been implicated in generating non-consensual explicit images, including child sexual abuse material (CSAM). This issue has prompted investigations from California's Attorney General and other international bodies, leading to calls for the removal of X and Grok from app stores. The controversy has also coincided with a spike in app installs for competing platforms like Bluesky, indicating a broader user shift in response to X's challenges.

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Despite Threads' rise, some critics argue that its growth may be artificially inflated due to Meta's extensive marketing strategies and the ongoing issues faced by X. Observers have noted that Threads' ascent reflects a long-term trend rather than a sudden spike, suggesting that the platform's popularity is not solely a reaction to X's controversies. Critics also highlight that Threads' user base is still significantly smaller than X's combined audience across mobile and web platforms.

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Meta has not publicly commented on the specific factors contributing to Threads' growth. However, the company has emphasized its commitment to enhancing user experience through continuous feature updates. In contrast, X's management has faced scrutiny over its handling of the Grok controversy, with some users expressing dissatisfaction regarding the platform's response to the issues raised.

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While Similarweb's data indicates that Threads has overtaken X in

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