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Story perspectives

Peru Boosts Tourism and Film with New Tax Incentives

1/19/2026

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Story summary
  • Interest in Peru increased following the release of "Transformers: Rise of the Beasts," which featured Machu Picchu and Cusco.
  • Maria del Sol Velasquez from PromPeru highlighted the importance of promoting lesser-known attractions.
  • The film's production prompted the formation of a multisectoral group to boost foreign investment in Peruvian film.
  • The new tax incentive law, CIPA, allows producers to reduce taxes by up to 50%.
  • Local filmmakers struggle to compete with international blockbusters, prompting Tondero Films to diversify into live shows amid declining cinema attendance.