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Story summary
- Asus chairman Jonney Shih announced that Asus will exit the smartphone market and stop producing new mobile models, including Zenfone and ROG Phone lines.
- Shih said at a Taiwan event the company will shift toward AI products like robots.
- Asus will continue to support existing devices but pursue an indefinite wait-and-see approach to future smartphone releases.
- The move reflects a broader trend as consumer interest wanes.
