Story perspectives

Devon Pritchard Takes Helm at Nintendo, Champions Creativity

1/19/2026

Summary

Story summary

Devon Pritchard debuted as Nintendo of America’s President and COO at the 15th Annual New York Game Awards.
In a video, she highlighted nonprofit Playing With Purpose program, which runs journalism and game-writing workshops in NYC schools and shelters.
Pritchard celebrated the awards' 15-year legacy and urged creators to pursue their dreams.
She succeeded Doug Bowser, who retired in 2025, and faces Switch 2 challenges over pricing and Game-Key Cards.

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Story summary

Devon Pritchard debuted as Nintendo of America’s President and COO at the 15th Annual New York Game Awards.
In a video, she highlighted nonprofit Playing With Purpose program, which runs journalism and game-writing workshops in NYC schools and shelters.
Pritchard celebrated the awards' 15-year legacy and urged creators to pursue their dreams.
She succeeded Doug Bowser, who retired in 2025, and faces Switch 2 challenges over pricing and Game-Key Cards.