Story perspectives

Picturehouse Director Advocates Shorter Films for Cinema Revival

1/19/2026

Summary

Story summary

Clare Binns, creative director of Picturehouse Cinemas, calls for shorter films to improve audience comfort and attendance.
Binns notes that lengthy blockbusters create scheduling challenges for cinemas.
Despite the pandemic and industry strikes, Binns says cinemas are recovering, with renewed interest in classic films among younger audiences.
Binns seeks VAT reductions to support sustainability amid concerns about local closures and consolidation, and she will receive a Bafta on February 22.

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Story summary

Clare Binns, creative director of Picturehouse Cinemas, calls for shorter films to improve audience comfort and attendance.
Binns notes that lengthy blockbusters create scheduling challenges for cinemas.
Despite the pandemic and industry strikes, Binns says cinemas are recovering, with renewed interest in classic films among younger audiences.
Binns seeks VAT reductions to support sustainability amid concerns about local closures and consolidation, and she will receive a Bafta on February 22.