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Jaguar Goes All-Electric: Luxury Shift Amid Production Cuts

1/20/2026

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Summary

Story summary

Jaguar is shifting to an all-electric luxury brand and will focus on leasing to control the used-car market and sustain high residual values.
Dealers are uncertain about demand, as production is expected to drop to about 10,000 units from 181,500 in 2018.
The first model is a grand tourer based on the Type 00 concept, priced around $130,000, with orders opening in March or April.

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Story summary

Jaguar is shifting to an all-electric luxury brand and will focus on leasing to control the used-car market and sustain high residual values.
Dealers are uncertain about demand, as production is expected to drop to about 10,000 units from 181,500 in 2018.
The first model is a grand tourer based on the Type 00 concept, priced around $130,000, with orders opening in March or April.