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Most CEOs See No Gains from AI Investments

1/20/2026

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Story summary
  • PricewaterhouseCoopers (PwC) surveyed 4,454 CEOs and found that more than half reported no revenue increase or cost reduction from AI investments.
  • Only 12% of surveyed CEOs experienced both revenue and cost benefits from AI investments, while 56% saw no gains.
  • Among UK CEOs, 81% prioritized AI and technology investment, but 21% reported AI revenue growth.
  • Experts say organizations must invest in people and processes alongside technology to realize AI potential.