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Story summary
- Sony announces a joint venture with TCL that grants TCL a 51% controlling stake in Sony's TV and home audio business.
- The new entity will manage product development, sales, and customer service globally, while retaining the Bravia brand.
- Operations are set to begin in April 2027, pending regulatory approval.
- The move lets Sony focus on higher-margin gaming and content, while TCL seeks to expand in premium markets.
